“Renial” image advertising design
Target
Agency task was to develop advertising image for “Renial” – the new medication for terminal congestive heart failure cause by a heart attack. It contains vasodilator, a drug that widens blood vessels to lower blood pressure, improve blood flow and decrease the workload on the heart. Great medicine advantages are: twice cheaper price and minimum side effects in comparison with similar treatments of the same range and price represented on the market.
Our design expected to earn recognition among product target audience (cardiologists) and win 30% in the competition for a market share. Our aim was to represent unique design concept that could be easily used in medicine related mass-media popular among doctors and pharmacists. It was important to uncover “Renial” brand certain character: modern, innovative and available. We were restricted to use blood pressure monitor and stethoscope.
Solution
Our winning creative solution was to use lockbox image to demonstrate product safety and high level of efficiency. Eplelerononum used to be a steroidal antimineralocorticoid of the spirolactone group that is used as an adjunct in the management of chronic heart failure and high blood pressure. Agency pursued conceptual image of a key that opens the most sacred and significant treasury of our whole lives – the heart. A patient for whom it is important to use Eplelerononum therapy such lockbox key becomes his vital key to healthy heart. “Renial” keeps everyone’s lockbox in safe. We created the heart image in the form of precious gemstone with stylish design reflecting infinite product quality.
Two medicine packs from the lockbox shelf emphasize its low price benefits, and the open door shows its availability for everyone. Catchy slogan “Chance to make the right decision” fits the image ideally like our designed key fits the locker!
