Development of design of packages of Farbatest Caparol/Alpine. Development of POS materials
Agency task was to develop Farbatest CAPAROL/ALPINA test and retail package design. In order to enforce retail promotion it was important to create the range of conceptual and holistic objects for magnetic audience experience: tester station and distributive wall pocket.
Farbatest is unique product for trial coloring of surfaces before making a purchase with no analogues or related products on the market.
Our task was to unite brand visual identity with its name to build coherent platform for distinct communication with numerous consumers. In response to client’s demand it was obvious that package design had to reflect the unique brand philosophy: create shine and happy story for every family in the bright atmosphere of light and cozy renovation design arranged with CAPAROL/ALPINA.
Farbatest considered to be an iconic advertising instrument and it required completely new creative approach. We developed an overarching visual content to emphasize and highlight bright and simple brand slogan – the “Happy story”.
Our ideal solution was aimed to create explicit and bright primary visual contact with its audience. We designed distributive wall pocket with sunny images of cheerful spots in multiple colors, reflecting that every renovation could be simple and easy. Farbatest colorful experiments cost almost nothing: CAPAROL/ALPINA paint test corresponds to every taste and is affordable for every budget. Partly painted wall surface provides an opportunity to try on the color and see whether it fits to customer’s interior design.
“What would you prefer for today? – tender tiramisu or blue pond cake.”
Delicious names of represented colors and bright package design evaluate the real split of harmony and newfound experience. One can easily decorate his home with sophisticatedly designed package hanging it wherever you like or just by putting it on the shelf. Due to eye catching colors that we chose and totally vivid design we ensured product distinctive shelf presence. Test bars are notable on the shelves and attract consumer to make purchase. There is sample color sticker with appropriate name on the front side of every test package.