Target

Agency task was to create combination of visual solutions for company rebranding. Trade House “Michele” has been always known as multiple brand store selling different kinds of premium clothes for men and women.

It was expected to boost the company brand and create trendy and technological image with outstanding intellectual outfit. We supposed to develop full concept of rebranding images, naming and the logo, as well as retail light boxes design.

Solution

Presentation activities dedicated to company new image launch became an outstanding event in the world of fashion industry. Well-known classical store “Michele” transformed into modern shopping space – DN8.

Idea of the newly-minted name refers to apparent DNA – abbreviation. DN8 unique space corresponds to actual fashion style identity of trendy metropolitans, just like DNA forms nature and the character of all humans.

Name concept reflects the main essence and brand philosophy. It is mysterious, concise and stylish password to enter circle of the Special.

At the same time the new name contains the reference to store actual address (It is situated on Dorogozhitska streer, 8). We created dynamic smart and unique logo design. It could be also been recognized as commonly known periodic table of elements, which plays the key-role in the access to world of fashion.

All those attempts to find the answer about the new name origin might be very exciting and make you full of intellectual satisfaction. World of fashion calls on you not to be rich but smart too!

Our advertising slogan says: “DREAMS’N’AMBITIONS” and that totally reflects target audience main character. Store customers are confident in themselves and their inevitable success. They are the people, knowing exactly what they want and how to succeed.

Agency built unique visual concept to provide best communication impact on demanding consumer. Within the project framework agency suggested the additional visual concept of company show rooms to enrich them with discreet but expressive elements.

Interior design expected to be stylish and trendy, reserved in colors with light and feather color scheme. Furniture and interior décor create cozy and comfortable atmosphere, increasing the loyalty of the store consumers.

Relevant instruments of visual impact and creative ideas combination caused really terrific result. From now on DN8 shopping space has not only become the fashion store gallery, but the special place with dynamic atmosphere, created for communication and development. DN8 is the real center of attraction for those who dream about to be the part of fame & fashion. Isn’t it the secret wish for ones who make the real job?