TARGET

Design advertising construction project for TM “Torchyn” “European Mayonnaise” to be presented during Easter holidays in modern retail points.

Main task for agency: provide the concept of promotional retail pop-up spaces design, create distinctive flyers design with Easter dedicated recipes, develop sleeve & frame construction for printing.

SOLUTION

Retail pop up space design was performed like a magic fairy-tale garden exciting to have a walk for both children and adults. Green young juicy grass decorated with eggs of multiple colors and spring awaking trees was created for holiday mood and inspire. Flyer’s creative and its stand construction design was closely alike the product package. Customer’s attention was paid to holiday benchmarks – Easter rabbit, 3 big carved and decorated Easter eggs made from styrofoam. One of the greatest ideas was to decorate eggs with flags of European countries to emphasize product’s best quality.