«Ryativnuk» new package design
Target
Agency task was to develop unique package design to highlight the medicine among its competitors on the product shelf. “Ryativnuk” is used for sun and household burns medical treatment which can be applied without any recipe. It was important that the product wins the competition on the market among other similar effect products which have different active substance and pharmaceutical composition. Main important “Ryativnuk” advantages are: clinical vs dermatological tests approved by Ukraine Ministry of Healthcare, availability, minimum restrictions and safety, easy and comfortable in use. Treatment is mostly used in summer, so it was important to use warm and sunny colors in new package design.
Solution
New design supposed to reflect major treatment qualities focused on elimination of sun burns and strengthening its competitive advantages. Due to warm and yellow color scheme the new package creative image is associated with summer. Image background remained clear and free of additional font elements. Helping hand picture refers to medical rescue which “Ryativnuk” (corresponds to – rescue – in English) provides for its consumers. Color and graphic design highlight product on the shelf and helps to distinguish it among competitors.
