«Protalis» educational video design
Target
Create dynamic 4-5 minutes video with clear structure and prominent visual identity. Target audience includes doctors and their patients. Video supposed to discover detailed information about the polycystic ovaries syndrome disease (PCOS), which causes women infertility. Agency task was to perform «Protali»s as the main treatment and represent the efficiency of its active substances.
Solution
Clear integration of image advertising and narrative video format made it possible to show the most difficult and disputable moments of treatment effect. We performed the scene when «Protalis» helped to overcome complicated pathological processes. Due to clear statements and narrative facts, dynamic accents, key-term structure and descriptive iconographic video story is absolute descriptive and clear for all types of target audience.
