PRODUCT

«Pani Zheleyka» – jelly candy covered in chocolate, with orange and strawberry flavor.

Target

Develop the product wrapper design.

Aim: “Make every woman want to buy!” The wrapper doesn’t need to look premium alike. The task is to perform light structure, availability and elegance, combine it with relevant to orange and strawberry flavors color scheme.

Candy wrapper is always limited in space, however, it is important to provide complete information about product specifications (“jelly in chocolate”, “orange/strawberry” flavors description, “juice content” remarks). We decided to create visual design for some of them.

Solution

“Pani Zheleyka” candy wrapper – the great example of a speaking picture. Such little delicious pack design speaks for itself! Our greatest solution was the idea to use bright lips picture in the center of the scene to describe the yummy taste without disturbing sticky moments.

Bright expressive fruit images show the other important advantage – candy’s juice content. We picked frisky funny font to stress its weightless impact.