TARGET

Create brand image for Ukrainian producer of cookies. Our client is LLC “Svityaz” – factory with 16 years history and unique receipt of quality homemade bakery made from natural products.

Agency task was to design new brand image for best customer performance and create the basics for product market growth. Client expected that image advertising would be light and cheerful, cozy enough to reveal basic family values and traditions.

Primary agency task was to develop relevant name and logo, oriented on product key advantages – original flavor, natural ingredients and value of traditions.

SOLUTION

During name develop we took into consideration not only original receipt advantage but product character, consumer expectations and its national identity. Manufacturer mission is based on Ukrainian culinary treasury and company product line was developed within bakery traditional receipts.

Product was named by the honor of magician from traditional Ukrainian mythology – “Malfey”.
Fairy tale association with magical world of withes creates the atmosphere of mystery which goes along the sweet context.

Image graphic design reveals brand national identity. We developed unique functional and discreet logo style. In the middle of the image we can see huzul (representative of Ukrainian national characters who used to live high in Carpathian Mountains) wearing his traditional hat.

Light and original font successfully complements the main image. We invented fine and ironic solution to make first letter “M” in the form of huzul lush mustaches. Such element of design awakes immediate brand sympathy and makes everyone smile. Letter “M” is decorated with national ornament in order to emphasize the connection of product name and its image.