Target

Develop interesting and memorable concept of functional souvenir products for doctors. Agency task was to deliver bright and strong image closely connected to product healthcare impact.

Solution

“Knockout Bouquet” has been chosen to be the main image of souvenir production concept. We designed unique desk support, made in the form of boxing glove. It might be used like tumbler for office accessories or like a flower vase. We expected to present both boxing souvenir and flowers to reach cross-cutting positive and emotional feedback from target audience.

From one hand, people are always glad to receive flowers, from the other – such bouquet story leads to multiple pleasant smiles. That’s how simple idea of presenting flowers could cause expressive image advertising effect.