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«Dioflan» medicine animation, video storytelling and casting design

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«Dioflan» medicine animation, video storytelling and casting design

Target

In the framework of product advertising campaign the agency task was to create video storytelling with combined scenes. “Dioflan” is a medical treatment produced for taking care of varicose veins. Professional actor was chosen to play scenery and we supposed to create its visual concept, providing narrative information about “Dioflan” medical effect. It was decided to use animation scenes to create vivid demonstration of how life can be improved after using the product.

Solution

Our team developed advertising video scenery and detailed animatic scheme. We combined the voice-over wrap-up and animatic to provide the client with shot-by-shot information describing all key-moments of future video.

Also we organized necessary casting procedure to find a character, looking very alike with real “Dioflan” product consumer.

We managed to show medicine impact in dynamic video scenes. That is why we created illustrative 3D-model of a vein.

Client:Arterium Corporation
Tags:animatic, scenery, video

Project Description

Project Details

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