«Bubble fair» chocolate wrapper design
Target
Agency task was to develop TM “Svitoch” new chocolate package design.
Target audience: women (60%) and men of 25-40 years old with average income, who love their country and cherish traditions, enjoy their life and share it with family and friends.
Solution
Wrapper design is performed in elegant chocolate & white colors, which retranslate both lightness and deepness of new product taste. Bubbles on the picture emphasize the weightless air structure bringing instant pleasure from premium quality dessert. Lviv city panorama placed on the wrapper shows the connection to traditions of local chocolate excellence as the warranty of using natural ingredients of high quality. Bright and juicy product wrapper performance attracts and pushes to purchase.
