Target

Develop and design illustrations for BioAg Alliance product catalogue. BioAg Alliance is a union of two leaders in bio technological sphere of agricultural sector – MONSANTO и NOVOZIMES. The alliance represents its innovation agricultural practice with microorganism implementation on international level. Agency task was to represent alliance remarkable experience in adopted and clear visual performance. In order to generate customers’ interest it was important to provide all information about modern methods and products in simple and stylish way.

Solution

We decided to create catalogue design within the watercolor painting. Modern style of graphic solution implemented on every page of edition highlights that product is close and friendly to surrounding nature. Images that reflect biological processes and diagrams designed with extremely detailed accuracy. Such visual approach helps to represent almost all product advantages. Due to stylish image equality iconography looks very fresh and original.

Excellent combination of accuracy and visual art inspires neutral product catalogue with new life, which leads to bright and positive brand perception and consumers’ absolute loyalty.