Target

Agency task was to develop video about “BioGaia” medicine produced by Delta Medical Company and its treatment effect in accordance to previous informational booklet.

“BioGaia” is considered to be biologically active substance with probiotics containing multiple ingredients which have the variety of medical impact on health: immune support, intestine defense or oral micro biome support. This medical treatment is commonly used in pediatrics. Despite the fact, that video was supposed to influence adult consumers (parents and doctors), it was important to create childish design with coloring book used in booklet.

Solution

We created dynamic and funny scene based on product treatment effect visual concept. “BioGaia ОРС” is well-known electrolyte with probiotics, which restores the water balance and normalizes the internal microbial balance of intestine, helps to eliminate diarrhea disease. Treatment process is performed like an exciting cartoon about bad tricky bacteria’s influence on our health. Every antihero has its own functional meaning and bright facial expression. However, the OPC team acts as fast as the lightning. As the result, intestine is healthy and cute boat shows that vital water balance is recovered. Voice-over wrap-up is made by a child. That instrument made the audience feel real sympathy and loyalty to the product.